“We’re not in the coffee business serving people; we’re in the people business serving coffee.” – Starbucks

If Drucker was right and the purpose of the business is to have a customer, then guess what?

It’s not about your technology, or your intellectual property, or your features.  It’s not about how many publications or degrees you have.

Every business should be in the people business delighting customers and solving their pain. The rest is just the channel that delivers value.


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