“It’s all risk. Always.” – Seth Godin

A friend spent 16 years with a company doing a great job at every task he was given.  His last job was to help offshore some of the engineering testing to a foreign office half a world away.  After that task was completed successfully, he went to work and was told he’d done such a great job, they would’t need him any more.  His reward was a reasonable severance and the chance to seek opportunities somewhere else.

The only difference between this man and an entrepreneur is this:  The entrepreneur knows his risk and confronts it.  Known risk can be managed.

It’s all risk.  Acknowledge it.  Have a plan.

Read “Tribes” by Seth Godin


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