“Google your prospective PR firm. If you can’t find them, there’s a problem.” – Anne Gallaher

Spend the time it takes to check out everyone:

  • Partners
  • Investors
  • Employees
  • Service Providers
  • Grant Agencies
  • Key Customers
  • Competitors

Call several of the people these folks have done business with.  Ask them for references.  They should provide them freely.  If not, there you go…

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