Strategic planning, Customer Value, Business Models, Value Propositions. These are all worthwhile pursuits in your venture. They are the right things to do.
Focus is absolutely necessary.
But once in a while, look up. See what’s around you. That goop in the beaker may just be nylon. That failure in making a strong glue may just be sticky notes. People just may be willing to pay millions for their link to show up on your search engine.