“Name the greatest of all inventors. Accident.” – Mark Twain

Strategic planning, Customer Value, Business Models, Value Propositions.  These are all worthwhile pursuits in your venture.  They are the right things to do.

Focus is absolutely necessary.

But once in a while, look up.  See what’s around you.  That goop in the beaker may just be nylon.  That failure in making a strong glue may just be sticky notes.  People just may be willing to pay millions for their link to show up on your search engine.

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