Strategic planning, Customer Value, Business Models, Value Propositions.  These are all worthwhile pursuits in your venture.  They are the right things to do.

Focus is absolutely necessary.

But once in a while, look up.  See what’s around you.  That goop in the beaker may just be nylon.  That failure in making a strong glue may just be sticky notes.  People just may be willing to pay millions for their link to show up on your search engine.

• Innovation