Witkowski’s Law #1. “Bigger is better…” – Chuck Witkowski

…at least when it comes to market size.  Smaller markets will limit the ultimate growth opportunity your company will have.  You’ll do well to capture 5% by the time you have an exit opportunity.  5% of a billion dollar market is better than 5% of a 10 million dollar market.

Witkowski’s Laws are from a speech given at Bridging The Gap 2012  at the Oak Ridge National Lab

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