Witkowski’s Law #2 – “The customers will tell you what they want, not what they’ll buy” – Chuck Witkowski

There’s only one way to validate your product in the marketplace… SELL IT!  Primary market research is extremely helpful but you have to get your product in the customer’s hand as soon and as cheaply as possible.

Witkowski’s Laws are from a speech given at Bridging the Gap 2012 at the Oak Ridge National Lab.

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