Witkowski’s Laws #3 – “Great products are great but distribution is the key” – Chuck Witkowski

Great movies and great music go unappreciated because the artist can’t get the art in the hands of the customer.

The time and cost of building a sales channel can exceed the development itself.  Spend ample time and resources finding the right distribution channel with the relationships to your market.

Get started early.  If it takes two years to get the product ready, it could take two years to build the sales channel…


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