“In college they called it plagerism. In the real world, we call it best practice.” – Jeff Brown

It’s true you have to create value.  But much of what you have to do has been done already.

Take a look at successful business models and pricing strategies.  See if they apply to your startup.

If you want to create an exceptional customer experience, look at Zappos or Apple Stores or CD Baby.

If you want a great mission statement, look at J&J and read Good To Great.

Of course test all this on with your customers.  They will tell you what they want…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s