“Real Learning is Outside the Building, Not Demo Day” – Steve Balnk

Just yesterday, I was having this conversation.  The big question is what happens after Demo Day?  So much energy is directed toward getting the pitch ready and that effort is by no means wasted.  Understanding your business model and telling your story is foundational.  But, as Steve Blank might say, that is all “inside the building” stuff.

One of our clients gave a great pitch yesterday.  I congratulated her and then asked, “Have you sold anything yet?”  The question threw her…

Your pitch is a means to an end.  The end is having customers.

Here is Steve’s post: http://bit.ly/1dTFyKB


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