Entrepreneurs don’t paid to design great products. They get paid to sell products that solve customer problems. Great design is part of that effort but only in balance with delivering a minimally viable product initially.
If you get your products in the hands of your customers as soon as possible, they will help you design greatness, and it will come most likely in a simple form.
Rob Adam’s “If You Build It Will They Come?” is a great blue print for understanding customer value.