“The map has been replaced by the compass” – Seth Godin

Orienteering is a sport where one uses a map and compass to navigate a course in the wilderness. The map provides the big picture but it’s the compass that get’s you there.  Your destination may involve fording a river or getting around a steep cliff.  You may have to climb or descend and the established trail may not take you where you want to go.

For the startup, there is no accelerator program, advanced degree, mentor council or best selling author that can tell you how to be successful.  These things all have their value but all of them are no more than a good map.

Your compass is your business model that is built through the discovery of customer value.  Obstacles may require a pivot but the business model will keep you pointed in the right direction.



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