“A market is never saturated with a good product, but it is very quickly saturated with a bad one.” – Henry Ford

Henry Ford may not have invented the automobile but he certainly did innovate a way to put it in the hands of the masses.  The vision was a car in every driveway.  Until that time, it was a high tech toy for the wealthy.  His innovation was the assembly line and a design that met the MVP, (Minimally Viable Product)… you know, any color you want as long as it’s black.

Of course eventually, the stakes were raised.  As more people owned cars, their expectations for features and comfort increased.  The moral here is you can never stop innovating because eventually competition will catch you.

Entrepreneurs have a knack for finding crappy products or crappy situations and making a better way.  People will always buy what they think is a great product.


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