I signed a license agreement for my core technology and it was a great moment.  The next day I found out I may not be able to source my key ingredient.  More delays and cost…

Starting and running a company is a daily grind.  There is always the next problem to solve.  Negotiations are frustrating and take way more time than they should but that’s the way it is.  Getting angry just raises the blood pressure.

It takes a constant push and pull.  9 times out of 10 there is a solution and if not then you have to pivot.

But before I decide to throw in the towel, I check with my key advisor team.  They keep me grounded and point out options I had not considered.

Fortunately, for entrepreneurs, being eaten by the bear is seldom fatal.

• Persistence