“You can’t build a reputation on what you are going to do.” – Henry Ford

The most valuable slide in a company pitch is the traction slide.  It shows that people want what you have because you have sold it.

A lot of startups try to raise money before they get traction.  It’s tough to do.  Nobody wants to invest in “what if?”

If you can’t create a traction slide because you don’t have any, figure out how to get it.  At least talk to 100 customers and document what would solve their pain.


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