“Your business plan is moot. You don’t know what people really want until you start doing it.” – Derek Sivers

The business plan will NOT convince the customer to buy your product.  You don’t get to decide.  They do.  The customer discovery process will help you start with the most important things first but the only way to really know is to start selling something…quickly and as cheaply as possible.

Read “Anything You Want” by Derek Sivers

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