A market with no clear market leader is a free for all for a lot of competition. It’s also a sign that no one has figured out the key value proposition.
Competition tends to lead to a comparison of features and it’s an easy stretch to begin attacking the competition for their weaknesses.
This is an arrogant behavior because it takes focus away from the most important constituent, which is the customer. Attacking competitors takes time, effort and energy. Worse yet, it is a sign of fear.
The winner in the market will be the one who solves the customer’s problem.