“There are only so many ways to skin a cat, and everyone in your competitive set is carrying the same set of knives.” – Jay Baer

Solving customer pain is vital and fundamental.

If you are in a highly competitive market, your competitors know this and they have their version of the solution.  If you’re first to market, it will be easy to copy your solution and expensive to defend it.

So the question is; “What sets you apart?”  This takes us into the realm of Customer Delight.  Being better includes the customer’s experience using your product and the relationship they form with your company.  It’s not all about features.


Blogging Gazelle is published daily by Shawn Carson



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