I love the word “degenerate” and I’am sure Dr. Drucker chose the word intentionally.
There is no value in any plan except that it translates to action. The word “degenerate” emphasizes that the plan must transform and go away as soon as it materializes.
I’ve heard it put another way… “Don’t just plan there, DO SOMETHING!”
Strategic Planning and Business Modeling, although important and vital, are worth nothing in themselves. As soon as you have a plan, test it in the market with your customers. They will let you know if you are on the right track.
Blogging Gazelle is published daily by Shawn Carson