“The economy isn’t broken. It’s different.” – Seth Godin

Times of changing cultures,  societies and economies are opportunities.  A whole new set of problems and needs that no one has thought of.  Problems that scream for solutions.

The music business has changed forever leaving musicians scrambling to figure out how to make a living.  New apps and services to assist them in this change are popping up.  Musicians now have to be entrepreneurs; learning how to be marketers and promoters and … well, business people.  The barriers to the audience are now obliterated. There are now numerous channels to distribute your music to your fans and the good thing is you can keep more of the money you make. The challenge is how to build the audience without the marketing and distribution channels of the record companies.  The cool thing is, you have the tools.

The same is true for a host of other businesses.  New challenges, new customers, new markets, new tools…

Those that try to hold on the the past will be left behind.  That’s why we need to embrace the change and relearn everything.

People still have problems and will pay for solutions.  Look around.

 

Blogging Gazelle is published daily by Shawn Carson

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