“The fact that one or more competitors are operating in the market proves that an opportunitiy exists.” – Rob Adams

I hate to hear someone pitch, “We don’t have any competition”.

For one thing, it shows they aren’t being honest with themselves, let alone me.

For another, if it is true, then there is no market and if there is no market, then there are no customers.  It’s not impossible to create markets from scratch but first movers have the burden of convincing people to be interested.

Finally, it shows they have overlooked the one competitor we all have.  That’s the customer’s decision to do nothing.

If there are a number of competitors in a market with no clear leader, the good news is that there is a defined customer problem but it also means no one has figured out the solution.  Go figure out why and you’ve got a hit.

 

Blogging Gazelle is published daily by Shawn Carson

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s