We all want the obvious answer. We want all the customers to agree. We want the big bold sign to tell us which direction to take. We want to know in advance what will happen.
When it’s big decision time, we want the big red button; partly because of the fact that we need rituals to emphasize the importance of the moment, but mostly because we want the clear binary, black and white scenario where we know what happens if we push the big red button.
But it’s never that way. You can’t know the outcomes, one choice over another and you can’t collect enough data to make you comfortable making the decision.
The best you can do is be true to your core values and make the decision based on the best data you have available. Then you have to own it. If you’re wrong, fix it or pivot, but don’t sit around assigning blame. Move on.
You’re going to be wrong a lot. That’s the way it is. You probably won’t even be right half the time but that’s usually good enough. Sailing never follows a straight line. It’s a series of moves and counter moves that gets you where you are going.
Blogging Gazelle is published daily by Shawn Carson