I have been working with a couple clients on branding lately.  Sometimes a great name just comes.  But often, its a challenge choosing a name that is descriptive but catchy, or “sciency” without sounding incomprehensible.

A good tag line can help by adding just the right description to a cool sounding name.

It’s good to get help.  A good graphic designer has a process to understand what you do and get to what you want.  Their process will force you to describe your product or service to a complete novice and that in itself is a very valuable exercise.  They will know how to combine colors and shapes in a good visual icon.

Your name is the utmost elevator pitch.  It says in one or two words everything there is to say about you and it’s the picture of who you are that people will take with them.  Be deliberate about choosing your brand and make sure you try it on others who care.

Blogging Gazelle is published daily by Shawn Carson

• Branding
• Communication
• Marketing