“Man was made at the end of the week’s work when God was tired.” – Mark Twain

God’s ultimate creation was given a great gift; the ability to choose.  Consequently, the ultimate creation is burdened with imperfection.  Our journey on the planet is in part to learn how to get past imperfection.

Companies are plagued with imperfection.  In fact, the successful startups and  large corporations I’ve been honored to work with have all managed to succeed despite some profound stupidity and bizarre decision making.

Your company will never be perfect.  You will make dumb decisions.  Your ego will be bruised.  You’ll hire deadbeats and you will have doubts.  Your competitors will lie about you and you may get sued.

Guess what? Every CEO has these same problems.

That’s why it’s important revisit your Core Ideology regularly and stay focused on delighting and solving problems for your customers.  Your Core Ideology is where your Core Values and your Purpose come together to define the enduring character of the company.  These are the things that do not change over time.

Write down your core ideology and keep it handy.  Post it in plain view.  Share it on your website.  It’s what brings you back when you lose the path.


Blogging Gazelle is published daily by Shawn Carson


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