“Never trust a computer you can’t throw out a window” – Steve Wozniak

This is a great quote where you get to decide what it means.  It came from Guy Kawasaki’s book “Reality Check” and I think it’s the “anti-technology” technology manifesto…

For me it’s about making sure the technology serves a purpose other than itself.  In other words, people buy technology to solve problems and to achieve their goals.  Your product development should take this into account, making sure you consider how the customer will “live with it” after the sale.

We’re talking about more than a spreadsheet exercise here.  This gets into the “delight” zone of customer value.

Know this, if your app or your device does not solve a problem with minimal effort and a sweet experience, it’s always possible it gets thrown out a window…


Blogging Gazelle is published daily by Shawn Carson


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