Customer Discovery can lead you to some unexpected destinations.  One of the companies we work with started life as a really high tech device to monitor radiation in research environments.  While they were trying to figure out how to build the device at scale, they determined there was not a good way to document technical specifications in a way that was easy to update.  So they created their own solution and found out the market need for their creation was huge compared to researchers monitoring radiation.  So they had a big pivot and became a software company.

When you focus on solving customer problems, anything could happen.

BloggingGazelle is published daily by Shawn Carson

• Customer Discovery