Pitching your company is a performance. Singing a song in front of an audience is a performance. The experience is completely different but the mechanics are exactly the same. You are sharing a story with a group of people you hope will respond in your favor.
Make it personal and conversational. Engage them where they want to be. Make it important to them.
Read “Stage Performance” by Livingston Taylor
BloggingGazelle is published daily by Shawn Carson