“Technology’s only human.” – Ray Hiltz

I was reading a blog this week and there at the top of the page were the obligatory social media icon links for sharing.  I believe I counted seven options: Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google +, Buffer and there may have been more.  Social media is so diverse now we need apps like Buffer and Hootsuite to manage it all.  BloggingGazelle automatically publishes to a few social sites as well.  The pros of social media hype stories of how hotel chains have people whose job is to scan all social media for hashtags and mentions of their chain as well as competitors, for the purpose of spreading good will.  This is all good stuff!

But here’s a question – when do we reach the point where we are serving our technology?  Blogs, video clips, podcasts are all great ways to communicate with your tribe but they take time to create and more time to manage.  Perhaps this cost is tiny compared to traditional marketing costs of just a few years ago but has anyone counted the cost of the time commitment?

Just wondering…

BloggingGazelle is published daily by Shawn Carson

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