People can tell when someone is talking about their job and when they are talking about their life.  This is the challenge of acting; to convince the audience that you really are the person in the story.  Another saying is you can’t sing the blues unless you’ve felt some pain.  It all goes to authenticity.

For entrepreneurs, pitching the company is an ongoing activity.  You are always selling your company to investors, to customers, to partners, to advisors.  All these people can tell if it’s your job or your life.  Don’t be afraid to let your passion show.  It reveals authenticity which is a better story to listen to than hearing a story of someone else from a script.

BloggingGazelle is published daily by Shawn Carson

• Funding Pitch
• Story Telling