…perhaps it’s because you are not asking.

Customer feedback is vital to founding a startup…

Customer feedback is vital to develop the first product…

Customer is vital to growing the company…

Customer feedback is….     VITAL!

You must adopt a discipline of regular customer interaction in order to keep your finger on the pulse of your customers.  The Customer Discovery Process is a company lifelong process.  It starts early and never ends.  Customers and their technologies change and so must you.  Just ask the music recording industry…