Tag: Dr. Who

“Don’t get into a spaceship with a madman. Hasn’t anybody ever told you that?” – Dr. Who

…and yet, given the chance, most people can’t pass up an opportunity to venture out into the unknown universe through space and time. We want to know what really happened and we want to know how it’s going to turn out.  At least that’s how it works on the TARDIS.

Now, entrepreneurship…

The future is unknown.  The challenges may kill the company… but then you may change history.  And it takes a little madness to leave a comfortable job with the perception of security to climb on board the entrepreneur ship.

We all have risk.  Entrepreneurs, and time travelers, confront and embrace it.

 

Blogging Gazelle is published daily by Shawn Carson

“We’re all naked underneath” – Dr. Who

This quote found it’s way into three conversations last week.  Each time the person was anxiously anticipating a meeting with someone of influence and power.

Despite all the egos, positions, wealth and cultural trappings that serve to distinguish ourselves from each other, people are still people.  Unless you’re a jerk, there is no reason to be anyone else but yourself (although there is research to support that jerks are generally unaware they are jerks so the principle still applies).

During times you are the focus of attention; the board meeting presentation, the performance observation, the funding pitch, the oral book report – these are really opportunities for you to continue the narrative of your life.  That is, you get to tell another part of your story.  Make sure the story is yours and not someone else’s you invent.

And give yourself a break.  The outcome may not go your way for a slew of reasons which you have no control.  Stress will only keep you from being you.

 

Blogging Gazelle is published daily by Shawn Carson

“It’s a nice name. You should keep it.” – Dr. Who

I have been working with a couple clients on branding lately.  Sometimes a great name just comes.  But often, its a challenge choosing a name that is descriptive but catchy, or “sciency” without sounding incomprehensible.

A good tag line can help by adding just the right description to a cool sounding name.

It’s good to get help.  A good graphic designer has a process to understand what you do and get to what you want.  Their process will force you to describe your product or service to a complete novice and that in itself is a very valuable exercise.  They will know how to combine colors and shapes in a good visual icon.

Your name is the utmost elevator pitch.  It says in one or two words everything there is to say about you and it’s the picture of who you are that people will take with them.  Be deliberate about choosing your brand and make sure you try it on others who care.

 

Blogging Gazelle is published daily by Shawn Carson

“Experience makes liars of us all.” – Dr. Who

Having accomplished some great goal, we all tend to look back and find out things about the journey:

  • It’s usually harder than we thought
  • We ran into problems we didn’t anticipate
  • It cost more money than we planned
  • People we respect and admire may have gotten hurt in the process
  • There are mean people out there
  • (Fill in your own blank)

So when you are pitching your company, there is no way you can know what will happen in the next 6 months, let alone 2 to 3 years.  Your pitch today will not be what it is a year from now.  You will pivot – perhaps several times as you learn more about the market you want to play in.  Your financial projections are lies the moment you make them.  You may have to invite friends and good people to leave the company.

It’s OK!

You have to get started and you can’t wait until all the truth is revealed.  Otherwise someone else will solve your customer’s problem before you do.

Start with what you know now, but start nonetheless.

Blogging Gazelle is published daily by Shawn Carson

“Why is there never a big red button?” – Dr. Who

We all want the obvious answer.  We want all the customers to agree.  We want the big bold sign to tell us which direction to take.  We want to know in advance what will happen.

When it’s big decision time, we want the big red button; partly because of the fact that we need rituals to emphasize the importance of the moment, but mostly because we want the clear binary, black and white scenario where we know what happens if we push the big red button.

But it’s never that way.  You can’t know the outcomes, one choice over another and you can’t collect enough data to make you comfortable making the decision.

The best you can do is be true to your core values and make the decision based on the best data you have available.  Then you have to own it. If you’re wrong, fix it or pivot, but don’t sit around assigning blame.  Move on.

You’re going to be wrong a lot.  That’s the way it is.  You probably won’t even be right half the time but that’s usually good enough.  Sailing never follows a straight line.  It’s a series of moves and counter moves that gets you where you are going.

 

Blogging Gazelle is published daily by Shawn Carson

 

“Funny how you can say something in your head and it sounds fine…” – Dr. Who

“I don’t need to practice.  I’ve done this a number of times,” was the reply I got from an entrepreneur when I tried to schedule time to hear his pitch prior to the big pitch competition.  I strongly suggested he practice for me but he was adamant.  Practicing for others does not help him, he assured me.

His pitch turned out to be full of “um’s” and “ah’s” and “you know’s” .  He used technical jargon nobody understood and the story fell completely flat.  Too bad.  He had a great idea.

Communication is a two way street.  You have to say what you say and the listener has to hear and understand.  You can’t do this in your head.  There’s only one way to make sure your thoughts communicate what you want and that’s to test it for other’s feedback.

Guy Kawasaki says you should practice your pitch 25 times.  That’s how you are able to tell a good story rather than merely flip through slides.

Blogging Gazelle is published daily by Shawn Carson

 

 

“What’s the use of a good quotation if you can’t change it?” – Doctor Who

Happy 50th to all the Whovians out there.

This quote nails the core ideology of Blogging Gazelle.  Sometimes a good quote inspires something completely different and fresh.  Sometimes it brings everyone together.

Quotes are to be shared and borrowed and passed along.  They help define the narrative of life.

Meanwhile, “I need a map of Florida, a pot of coffee with 12 cups and a red fez.”

 

 

Blogging Gazelle is published daily by Shawn Carson