“You Need to Give Away The Recipe For Your Secret Sauce” – Jay Baer

Check out Jay Baer’s article: http://bit.ly/HWtwSL

There is a link to a video from the head chef at McDonalds who shows you how to make a Big Mac at home… including the special sauce.

The thing is, publishing the recipe for the special sauce did not stop people from going to McDonalds by the millions.  That’s because McDonalds offers something in addition to the Big Mac that cannot be replicated.

Protecting your IP is important but it’s not a business model.

Blogging Gazelle is published daily by Shawn Carson

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