Tag: Seth Godin

“We have too many cooks. The world is begging for chefs” – Seth Godin

You get plenty of advice about how it should be done.

You get plenty of discouragement why it can’t be done.

You get plenty of feedback about how they would see it done.

There’s one thing missing in all this… the one who gets it done.

Entrepreneurs find the way through, around and over.  The rest is noise.

Read “Graceful” by Seth Godin

“The map has been replaced by the compass” – Seth Godin

Orienteering is a sport where one uses a map and compass to navigate a course in the wilderness. The map provides the big picture but it’s the compass that get’s you there.  Your destination may involve fording a river or getting around a steep cliff.  You may have to climb or descend and the established trail may not take you where you want to go.

For the startup, there is no accelerator program, advanced degree, mentor council or best selling author that can tell you how to be successful.  These things all have their value but all of them are no more than a good map.

Your compass is your business model that is built through the discovery of customer value.  Obstacles may require a pivot but the business model will keep you pointed in the right direction.


“We choose not to be remarkable because we’re worried about criticism.” – Seth Godin

Change is hard.  People that lead change are often not popular with those who have a lot to lose.  Even those who have nothing to lose join in because failure is better news than success.

How many world-changing ideas die in the minds of the ones who choose to keep it to themselves?

I don’t know but it matters.  A lot!

But choosing to be remarkable demands that you see it through.  No one else can do it for you.  Nor should they.  It’s your idea.  The hard part is making it happen.  That’s where the value is.

Read “Tribes” by Seth Godin

“It’s all risk. Always.” – Seth Godin

A friend spent 16 years with a company doing a great job at every task he was given.  His last job was to help offshore some of the engineering testing to a foreign office half a world away.  After that task was completed successfully, he went to work and was told he’d done such a great job, they would’t need him any more.  His reward was a reasonable severance and the chance to seek opportunities somewhere else.

The only difference between this man and an entrepreneur is this:  The entrepreneur knows his risk and confronts it.  Known risk can be managed.

It’s all risk.  Acknowledge it.  Have a plan.

Read “Tribes” by Seth Godin