“The trouble with success is, you can’t stop doing what made you successful.” – Dan Wieden

I love my records and still play them.  They still work fine and sound much better than MP3 files.

But markets change.  Technologies change.  Economies change.  What works now likely will not work later and the rate of change today is maddening.

The customer discovery process never ends.  It’s the only way to stay on top of what is changing.  The next thing may not be as good as the last but it doesn’t matter if people stop buying the best in favor of the hip or more convenient.

Talk to your customers every week.  Plug that learning into your plans for what’s next.

Dan Wieden was a panelist at the 2013 SSTI Conference

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s