Read Derek Sivers’ new book, “Anything You Want”.
He created a great company called CD Baby to solve a specific problem and was fanatical about his customers.
Do something new and different rather than compete with the status quo.
Category: Customer Discovery
“The map has been replaced by the compass” – Seth Godin
Orienteering is a sport where one uses a map and compass to navigate a course in the wilderness. The map provides the big picture but it’s the compass that get’s you there. Your destination may involve fording a river or getting around a steep cliff. You may have to climb or descend and the established trail may not take you where you want to go.
For the startup, there is no accelerator program, advanced degree, mentor council or best selling author that can tell you how to be successful. These things all have their value but all of them are no more than a good map.
Your compass is your business model that is built through the discovery of customer value. Obstacles may require a pivot but the business model will keep you pointed in the right direction.
“If you’re not getting feedback from customers, it’s because they don’t like you and you’re going to die” – Jason Freedman
…perhaps it’s because you are not asking.
Customer feedback is vital to founding a startup…
Customer feedback is vital to develop the first product…
Customer is vital to growing the company…
Customer feedback is…. VITAL!
You must adopt a discipline of regular customer interaction in order to keep your finger on the pulse of your customers. The Customer Discovery Process is a company lifelong process. It starts early and never ends. Customers and their technologies change and so must you. Just ask the music recording industry…
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