True heroes are called in the moment. Circumstances arrange themselves and the situation finds itself in need of a leader; one who can make a decision rather than stand there. Usually, doing something is better than doing nothing, but regardless, a decision must be made.
Failure can happen. Chances are it will. Good can still come.
I never really understood baseball until I figured out this: it’s about being in the right place in case something happens. It’s about practicing the possible scenarios over and over so that if something happens, you are in a position to make a play and you will know what to do. It’s about reading the signs and anticipating the next move.
I believe this is how innovation happens.
We need more leaders. We need more heroes.
The iPod led to the iPhone and the iPad. Was it intentional? Probably. Regardless, five years ago, tablet computers were expensive, bulky and generally worthless.
The future happens quickly. The iPad was introduced less than two and a half years ago and yet it seems like they’ve been around longer. That’s how it is with innovation.
Read “Great By Choice” by Jim Collins
You don’t get to decide if your innovation will be successful. The market does. Don’t you think you should ask them what they want to pay for?
Check out the post in outofthegarage.com
Find the most urgent need, fix the problem and sell it. The rest comes from customer feedback. It’s often version 3 or 4 that takes off.
Technology for technology’s sake is not a business. That does’t mean it’s not useful, or valuable or necessary. It may even enable an innovator to find a use in a market but unless the technology solves a problem that a customer is willing to pay for, it’s not a business.
The sooner you understand the needs of a market segment, the more likely the technology will be successful as a business.
In pop music, there’s a formula. Someone decides what sells and the music fits the pattern. In Jazz, you get ridiculed if you sound like somebody else.
If you are going to take your time and treasure to start a company, do something different. That way you can be sure you’ll do it better than anyone else.
There are always those who see the future long before the rest of us. They have the ability to recognize huge potential. Yet often, the pathway is not revealed to them. Perhaps it is the down side to viewing the forrest in it’s entirety.
The World Changers are the ones who chart the path. They convey value to others in a convincing way, perhaps in small doses; which by the way, is an excellent marketing technique.
The key to the future is the first step, without all the detail, complexity and noise. This is where enduring startups come from.
Strategic planning, Customer Value, Business Models, Value Propositions. These are all worthwhile pursuits in your venture. They are the right things to do.
Focus is absolutely necessary.
But once in a while, look up. See what’s around you. That goop in the beaker may just be nylon. That failure in making a strong glue may just be sticky notes. People just may be willing to pay millions for their link to show up on your search engine.
Business models change because customers change. Technology changes. Culture changes.
You may have a great idea but you don’t have all the answers. Great ideas go unsold. You have to stay in touch with the market. Give them something to try out for feedback.
Always be ready for change. Century old companies can’t last on their history or their brand. Ask Kodak.
Selling on price means you are on the downward slope of the product lifecycle. You are commodity. Find a hard problem that a lot of people have and solve it. Make value. It’s a better reward.